With McDonald’s France and Kappa we launched a joint capsule collection, FC McDonald’s, blending football, streetwear, and collective culture. The collaboration celebrates the spirit of fandom and urban identity through 4 jerseys, 3 caps, and various accessories (sweatshirts, scarves, socks, beanie), along with an exclusive outfit designed for McDonald’s crew members. Driven by a campaign focused on togetherness, this initiative makes FC McDonald’s a symbol uniting all fans of football and popular culture.
Agency : DDB Paris
Agency lead & Accounts : Paul Ducré, Mathieu Bliguet, Céline Male, Marine Letourneur, Maureen Leriche, Paola Battistini, Aliénor Champin
Chief Creative Officer : Alexander Kalchev
Creative Directors : Clara Noguier, Olivier Lelostec
Art Directors : Calvin Peigne, Nicolas Pageaud, Cassandre Jouan
Copywriters : Léopold Cartier
Content Creators : Jordan Blondel, Éloi Vinet
Strategist : Cédric Ledoux
Social Strategist : Antonin Crabié
Head of influence : Yannick Leon
Production Company : Hamlet
Directors : Julien & Quentin
Photographer : Manu Fauque